Boosting Advertising Space: Designing Ad Auctions for Augment Advertising.
Yangsu LiuDagui ChenZhenzhe ZhengZhilin ZhangChuan YuFan WuGuihai ChenPublished in: WSDM (2023)
Keyphrases
- contextual advertising
- advertising campaigns
- sponsored search
- targeted advertising
- online advertising
- display advertising
- sponsored search auctions
- behavioral targeting
- space time
- search advertising
- keywords
- low dimensional
- keyword extraction
- loss function
- click prediction
- internet advertising
- mobile advertising
- website