Utilizing Customers' Purchase and Contract Renewal Details to Predict Defection in the Cloud Software Industry.
Niken Prasasti MartonoKatsutoshi KanamoriHayato OhwadaPublished in: PKAW (2014)
Keyphrases
- software industry
- marketing strategies
- software development
- potential customers
- cloud computing
- software engineering
- online stores
- service providers
- customer satisfaction
- purchasing behavior
- online retailers
- software engineers
- software piracy
- electronic commerce
- product development
- software evolution
- markov chain
- supply chain
- online shopping
- product information
- software maintenance
- purchase decision
- software quality
- reverse engineering
- software projects
- life cycle
- web applications