Examining the Impact of Social Networking Sites on Performance of Service Firms: Evidence from Romania.
Gheorghe MilitaruDana-Corina DeselnicuAlexandra IoanidPublished in: IESS (2017)
Keyphrases
- social networking sites
- social networking
- strategic decisions
- social networks
- social media
- online social networks
- young adults
- network effects
- economic impact
- internet users
- service providers
- social software
- information technology
- social recommendation
- service quality
- instant messaging
- network externalities
- competitive advantage
- information systems