Signaling advertising by multiproduct firms.
Cesaltina Pacheco PiresMargarida Catalão-LopesPublished in: Int. J. Game Theory (2011)
Keyphrases
- information technology
- online advertising
- production planning
- competitive advantage
- information systems
- production cost
- mobile advertising
- communication networks
- developed countries
- competitive environment
- economic impact
- targeted advertising
- offshore outsourcing
- managerial implications
- small and medium sized enterprises
- internet advertising