Creating customer value from data: foundations and archetypes of analytics-based services.
Fabian HunkeDaniel HeinzGerhard SatzgerPublished in: Electron. Mark. (2022)
Keyphrases
- data analysis
- data sets
- raw data
- high quality
- database
- data collection
- data mining
- big data
- data processing
- database systems
- training data
- information resources
- data points
- knowledge discovery
- data quality
- original data
- mobile environments
- historical data
- data mining applications
- data mining tools
- synthetic data
- context aware
- input data
- probability distribution
- social media
- data structure
- case study
- metadata