Why promotion strategies based on market basket analysis do not work.

Bernd Vindevogel Dirk Van den Poel Geert Wets

Published in: Expert Syst. Appl. (2005)

Keyphrases

market basket analysis
association mining
association rules
data mining applications
transactional databases
apriori algorithm
database
databases
machine learning
information retrieval
information technology
database management systems
association rule mining
protein sequences
data mining tools