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'Show Me Your People Skills' - Employing CEO Branding for Corporate Reputation Management in Social Media.
Milad Mirbabaie
Julian Marx
Stefan Stieglitz
Published in:
Wirtschaftsinformatik (2019)
Keyphrases
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reputation management
social media
microblog posts
social web
social networking
social networks
case study
user generated content
social networking sites
peer to peer
online social networks
knowledge management
cooperative
web content
end users
reputation systems
multi agent