The anatomy of a click: modeling user behavior on web information systems.

Kunal Punera Srujana Merugu

Published in: CIKM (2010)

Keyphrases

user behavior
web information systems
user interaction
user preferences
user experience
implicit feedback
user actions
user clicks
click models
web usage mining
online advertising
user behavior patterns
user browsing
search sessions
information systems
web search
web browsing
website