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An Affective Approach to Developing Marketing Strategies of Mineral Water.
Junzo Watada
Le Yu
Munenori Shibata
Marzuki Khalid
Published in:
J. Adv. Comput. Intell. Intell. Informatics (2012)
Keyphrases
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marketing strategies
direct marketing
life cycle
customer satisfaction
support systems
consumer behavior
customer relationship management
artificial intelligence
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