Social Media and the Social Good: How Nonprofits Use Facebook to Communicate with the Public
Gregory D. SaxtonChao GuoI-Hsuan ChiuBo FengPublished in: CoRR (2012)
Keyphrases
- social media
- social media platforms
- social networking
- public opinion
- social networks
- social interaction
- online sources
- social networking sites
- social behavior
- social web
- online social media
- user generated
- user generated content
- social media data
- social relationships
- user comments
- online social networks
- user participation
- online social
- social graph
- social context
- social media sites
- online communities
- social network sites
- personal information
- social connections
- big data
- information diffusion