An Instrument for Measuring the Business Benefits of E-Commerce Retailing.
Youlong ZhuangAlbert L. LedererPublished in: Int. J. Electron. Commer. (2003)
Keyphrases
- electronic commerce
- business models
- cross selling
- business transactions
- small and medium sized enterprises
- electronic markets
- business world
- information systems
- electronic marketplaces
- electronic business
- cost savings
- strategic advantage
- business activities
- consumer behavior
- social commerce
- erp systems
- supply chain management
- business intelligence
- artificial intelligence
- enterprise resource planning
- business process
- case study
- decision making
- data mining
- real world