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The Effect of Product Type on Consumer Preferences for Website Content Elements: An Empirical Study.
Tibert Verhagen
Jaap Boter
Thomas Adelaar
Published in:
J. Comput. Mediat. Commun. (2010)
Keyphrases
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website
web content
product information
online stores
customer preferences
consumer behavior
online consumer reviews
user preferences
life cycle
multimedia
web navigation
purchase intention
soft constraints
product design
product development
information goods
purchase decision