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Antecedents of consumers' intention to revisit an online group-buying website: A transaction cost perspective.

Tong CheZeyu PengKai Hin LimZhongsheng Hua
Published in: Inf. Manag. (2015)
Keyphrases
  • group buying
  • transaction costs
  • website
  • electronic commerce
  • test bed
  • business models
  • multi agent
  • search costs
  • website design
  • genetic algorithm
  • web pages
  • special case
  • stock exchange