User Behavior Retrieval for Click-Through Rate Prediction.
Jiarui QinWeinan ZhangXin WuJiarui JinYuchen FangYong YuPublished in: SIGIR (2020)
Keyphrases
- user behavior
- click through rate
- click models
- user interaction
- online advertising
- behavioral targeting
- search advertising
- user experience
- information retrieval systems
- user preferences
- information retrieval
- user activity
- retrieval systems
- average precision
- retrieval model
- implicit feedback
- collaborative filtering
- test collection
- image retrieval
- sponsored search
- query expansion
- keywords