Gamification and online impulse buying: The moderating effect of gender and age.

Lin Zhang Zhen Shao Xiaotong Li Yuqiang Feng

Published in: Int. J. Inf. Manag. (2021)

Keyphrases

online learning
real time
age groups
age related
neural network
user experience
independent variables
online environment
male and female
males and females
data sets
search engine
end users
online communities
community college
internet usage