Identification of Variables and Factors Impacting Consumer Behavior in On-line Shopping in India: An Empirical Study.
Sudesh ChhikaraPublished in: CETS (2010)
Keyphrases
- consumer behavior
- online shopping
- shopping behavior
- factors affecting
- purchasing behavior
- perceived usefulness
- online consumer
- customer satisfaction
- government services
- marketing strategies
- personalized recommendation
- information retrieval
- service quality
- personal information
- user behavior
- factors that affect
- web search
- end users
- case study
- social networks