Modelling customer online behaviours with neural networks: applications to conversion prediction and advertising retargeting.
Yanwei CuiRogatien TobossiOlivia VigourouxPublished in: CoRR (2018)
Keyphrases
- neural network
- online advertising
- online learning
- prediction accuracy
- pattern recognition
- churn prediction
- prediction model
- real time
- prediction algorithm
- multi layer perceptron
- artificial neural networks to predict
- internet advertising
- neural network ensemble
- marketing campaigns
- artificial neural networks
- prediction error
- fuzzy cognitive maps
- self organizing maps
- electronic commerce
- fuzzy logic
- neural networks and support vector machines
- customer service
- neural network model
- genetic algorithm