Foundations of consumer engagement with social media influencers.
Tatyana BastryginaWeng Marc LimPublished in: Int. J. Web Based Communities (2023)
Keyphrases
- social media
- viral marketing
- online consumer
- purchase behavior
- social influence
- information diffusion
- social networking
- artificial intelligence
- social networks
- learning environment
- social interaction
- online social networks
- user generated content
- big data
- social capital
- social media data
- electronic commerce
- influence propagation
- user engagement
- social media platforms
- social media sites
- consumer behavior
- public opinion
- twitter users
- crisis management
- influence maximization
- topic specific
- digital games
- social relationships
- web documents
- online communities