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Live streaming product display or social interaction: How do they influence consumer intention and behavior? A heuristic-systematic perspective.
Meiling Xin
Wei Liu
Ling Jian
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
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social interaction
social influence
social behavior
live streaming
behavioral intention
social networks
internet shopping
real time
life cycle
social media
multimedia
video streams
human behavior
peer to peer
online learning communities
perceived risk
streaming video
mutual understanding