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Contributing to the Success of PLS in SEM: An Action Research Perspective.
Ned Kock
Published in:
Commun. Assoc. Inf. Syst. (2022)
Keyphrases
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partial least squares
case study
viewpoint
theoretical framework
partial least squares regression
data sets
information retrieval
decision making
website
artificial neural networks
discriminant analysis
lessons learned
return on investment