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Antecedences and Consequences of Customer Engagement in Online Brand Communities: Multi-national Perspective.
Ali Abdallah Alalwan
Abdullah M. Baabdullah
Yogesh K. Dwivedi
Nripendra P. Rana
Rand H. Al-Dmour
Published in:
TDIT (2) (2020)
Keyphrases
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online learning
online communities
viewpoint
social networks
electronic commerce
united states
online social
information technology
knowledge sharing
virtual communities
real time
user experience
customer satisfaction