The Impact of Marketing Artificial Intelligence (MAI) Tools On the Customer Buying Decision - Jordan.
Sameer M. KhodeerMustafa S. Al-ShaikhPublished in: ACIT (2023)
Keyphrases
- artificial intelligence
- marketing strategies
- marketing campaigns
- decision making
- ai methods
- customer behavior
- customer relationship management
- direct marketing
- potential customers
- success stories
- customer service
- consumer behavior
- purchase behavior
- decision theory
- database marketing
- decision makers
- intelligent systems
- decision rules
- engineering design
- customer satisfaction
- decision support
- customer data
- website
- data mining
- machine learning
- support systems
- software tools
- electronic commerce
- computational intelligence
- social media
- online shopping
- decision problems
- knowledge based systems
- natural language processing
- end users
- customer segmentation
- information technology
- expert systems
- market competition