Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities.
Mohammad Reza HabibiMichel LarocheMarie-Odile RichardPublished in: Int. J. Inf. Manag. (2014)
Keyphrases
- social media
- social networks
- social network analysis
- knowledge sharing
- online social
- social web
- online communities
- social media streams
- community formation
- web communities
- virtual communities
- user generated content
- real world
- databases
- community detection
- community structure
- metadata
- data mining
- brand image
- neural network