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Using a fuzzy classification approach to assess e-commerce Web sites: An empirical investigation.
Duanning Zhou
Wayne Wei Huang
Published in:
ACM Trans. Internet Techn. (2009)
Keyphrases
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fuzzy classification
website
click stream data
fuzzy classifier
online stores
fuzzy if then rules
self organizing maps
web pages
soft computing
numerical data
click stream
evolutionary algorithm
feature extraction
decision making
fuzzy sets
neural network
pattern recognition
metadata