Pricing Web Advertisement: Display Ads V.S. Contextual Ads.

Yung-Ming Li Jhih-Hua Jhang-Li

Published in: PACIS (2007)

Keyphrases

web pages
sponsored search
display advertising
targeted advertising
website
contextual advertising
web applications
keywords
online advertising
contextual information
web documents
database
linked data
web content
link analysis
web resources
web data
context sensitive
user experience
data mining
real time