Precise Marketing Data Mining Method of E-Commerce Platform Based on Association Rules.
Hong-ni ZhangAshutosh Dhar DwivediPublished in: Mob. Networks Appl. (2022)
Keyphrases
- data mining methods
- data mining
- association rules
- data mining techniques
- data mining technology
- customer segmentation
- predictive modeling
- association rule mining
- customer relationship management
- cross selling
- consumer behavior
- data mining algorithms
- data mining applications
- knowledge discovery
- mining association rules
- electronic commerce
- itemsets
- direct marketing
- decision trees
- customer loyalty
- business models
- real world
- data mining tools
- frequent itemsets
- data analysis
- historical data
- emerging patterns
- machine learning
- apriori algorithm
- data warehouse
- customer behavior
- website
- databases
- international business