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Addressing Exposure Bias in Uplift Modeling for Large-scale Online Advertising.

Wenwei KeChuanren LiuXiangfu ShiYiqiao DaiPhilip S. YuXiaoqiang Zhu
Published in: ICDM (2021)
Keyphrases
  • online advertising
  • user behavior
  • small scale
  • user experience
  • long tail
  • text classification
  • sponsored search
  • behavioral targeting