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Addressing Exposure Bias in Uplift Modeling for Large-scale Online Advertising.
Wenwei Ke
Chuanren Liu
Xiangfu Shi
Yiqiao Dai
Philip S. Yu
Xiaoqiang Zhu
Published in:
ICDM (2021)
Keyphrases
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online advertising
user behavior
small scale
user experience
long tail
text classification
sponsored search
behavioral targeting