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Mediating Role of Social Commerce Trust in Behavioral Intention and Use.

Anand JeyarajElvira IsmagilovaYassine JadilPrianka SarkerNripendra P. RanaLaurie HughesYogesh K. Dwivedi
Published in: Inf. Syst. Manag. (2023)
Keyphrases
  • behavioral intention
  • social commerce
  • trust model
  • business models
  • perceived usefulness
  • e learning
  • mobile phone
  • factors affecting
  • privacy concerns
  • individual level
  • empirically tested