Changes of Consumer Purchase Behavior Under Data Mining Technology.
Zijie ChenRosita Binti Mohd TajuddinBenhui RenJing DengPublished in: FSDM (2023)
Keyphrases
- purchase behavior
- data mining technology
- sponsored search advertising
- data mining techniques
- data mining
- knowledge discovery
- historical data
- text mining
- data mining applications
- social influence
- databases
- clustering analysis
- data sets
- electronic markets
- data mining algorithms
- distance function
- customer relationship management
- business intelligence
- decision trees
- database