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The Influence of Online Brand Community Characteristics on Community Commitment and Brand Loyalty.

Heehyoung JangIlsang KoJoon Koh
Published in: HICSS (2007)
Keyphrases
  • online communities
  • neural network
  • community structure
  • real time
  • genetic algorithm
  • virtual communities
  • social awareness
  • social capital
  • main factors
  • online learning communities