Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining.
Deepak TrehanRajat SharmaPublished in: Online Inf. Rev. (2021)
Keyphrases
- information quality
- text mining
- service quality
- information systems
- user satisfaction
- knowledge transfer
- natural language processing
- factors affecting
- perceived usefulness
- customer satisfaction
- social commerce
- semi structured
- web mining
- knowledge discovery
- business models
- higher education
- information extraction
- data analysis
- machine learning