The Moderating Role of Involvement in the Creation of Online Trust and Satisfaction.

Sonia San Martín Carmen Camarero Rebeca San José

Published in: DEXA Workshops (2008)

Keyphrases

online consumer
consumer trust
online learning
trust model
social media
website design
user satisfaction
real time
reputation management
social capital
internet commerce
online shopping
learning environment
online environment
behavioral intention
virtual communities
online markets
social networks