Corporate YouTube practices of Eurozone companies.
Enrique BonsónMichaela BednárováTomas Escobar-RodriguezPublished in: Online Inf. Rev. (2014)
Keyphrases
- case study
- management practices
- customer data
- social media
- software industry
- market competition
- small and medium sized enterprises
- knowledge workers
- private sector
- end user computing
- corporate training
- competitive advantage
- video search
- data mining
- strategic decisions
- information systems
- user generated
- competitive intelligence
- project management
- video sharing
- action recognition