Determining Service Quality Measurement Key Indicators in a Travel Website Using a Fuzzy Analytic Hierarchy Process.
Chih-Cheng LeeGwo-Hshiung TzengChi ChiangPublished in: Int. J. Electron. Bus. Manag. (2011)
Keyphrases
- service quality
- website
- fuzzy analytic hierarchy process
- customer satisfaction
- service providers
- user satisfaction
- call center
- electronic commerce
- quality of service
- competitive advantage
- evaluation model
- fuzzy comprehensive evaluation method
- analytic hierarchy process
- competitive environment
- incident management
- information systems
- online shopping
- information technology
- web services
- website design
- database