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How Internet Surfers Become Online Buyers? an Integrative Model of E-Commerce Acceptance.

Ignacio A. Rodríguez Del Bosque RodríguezÁngel Herrero Crespo
Published in: Behav. Inf. Technol. (2011)
Keyphrases
  • objective function
  • prior knowledge
  • electronic commerce
  • computational model
  • real time
  • search engine
  • website
  • probabilistic model
  • management system
  • mathematical model
  • conceptual model