The Effect of Influence Tactics and Contingency Factors on the Adoption and Diffusion of IS/IT Innovations in Social Networks.
Anand JeyarajPublished in: AMCIS (2005)
Keyphrases
- innovation diffusion
- social networks
- information technology
- information diffusion
- computer science
- social influence
- social network analysis
- negative impact
- information propagation
- adoption decisions
- online social networks
- viral marketing
- perceived risk
- social media
- complex networks
- social networking
- diffusion model
- prior studies