Privacy Respecting Targeted Advertising for Social Networks.
Christian KahlStephen CraneMarkus TschersichKai RannenbergPublished in: WISTP (2011)
Keyphrases
- targeted advertising
- social networks
- social network data
- social network analysis
- social network sites
- privacy preserving
- privacy preservation
- personal information
- private information
- social networking
- social media
- online social networks
- sensitive information
- privacy preserving data mining
- differential privacy
- security issues
- link prediction
- private data
- privacy aware
- community detection
- statistical databases
- complex networks
- privacy concerns
- personal data
- privacy enhancing
- social relationships
- database
- social influence
- network structure
- social interaction
- identity management
- privacy requirements
- security concerns
- database views
- neural network
- information diffusion
- heterogeneous networks
- sensitive data
- privacy policies
- community structure
- cloud computing
- preserving privacy
- collaborative filtering