A customer-oriented organisational diagnostic model based on data mining of customer-complaint databases.
Chi-Kuang ChenAn-Jin ShieChang-Hsi YuPublished in: Expert Syst. Appl. (2012)
Keyphrases
- databases
- data mining
- customer relationship management
- customer data
- knowledge discovery
- electronic commerce
- direct marketing
- customer segmentation
- churn prediction
- customer service
- call center
- data mining methods
- purchase behavior
- potential customers
- customer behavior
- credit card
- database
- data model
- expert systems
- database systems
- case study
- website
- information systems
- machine learning
- medical diagnosis
- customer satisfaction
- pattern mining
- intrusion detection
- data analysis
- traditional chinese medicine
- customer knowledge