Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health.
Alasdair G. ThinGiusy FiucciAngelo Marco LucciniMichel RudnianskiRosa García SánchezJannicke Baalsrud HaugePublished in: GFHEU (2013)
Keyphrases
- business models
- serious games
- virtual environment
- life cycle
- case study
- video games
- electronic commerce
- educational games
- game engine
- game play
- game design
- computer games
- game development
- intelligent tutoring
- learning processes
- conceptual framework
- social commerce
- design principles
- learning scenarios
- electronic markets
- cloud computing
- information technology
- mass customization
- multimedia
- business opportunities
- social skills
- learning algorithm