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Online political marketing in Greece: An evaluation of the 2007 national elections and two case studies.

Constantinos K. CoursarisSavvas Papagiannidis
Published in: Comput. Hum. Behav. (2009)
Keyphrases
  • case study
  • social media
  • online learning
  • lessons learned
  • real time
  • website
  • real world
  • united states
  • evaluation method
  • information retrieval
  • evaluation model
  • presidential election