Social media metrics and analytics in marketing - S3M: A mapping literature review.
Nikolaos MisirlisMaro VlachopoulouPublished in: Int. J. Inf. Manag. (2018)
Keyphrases
- social media
- literature review
- case study
- big data
- fuzzy theory
- social networks
- current issues
- information systems development
- user generated content
- public libraries
- social media data
- social media sites
- design science
- text mining
- online marketing
- big data analytics
- life cycle
- online social networks
- decision support system
- knowledge management
- website
- real world