The influence of random interactions and decision heuristics on norm evolution in social networks.
Declan MungovanEnda HowleyJim DugganPublished in: Comput. Math. Organ. Theory (2011)
Keyphrases
- social networks
- social influence
- information diffusion
- information propagation
- network evolution
- viral marketing
- influence propagation
- decision making
- scale free networks
- social behavior
- social networking
- social interaction
- social network analysis
- decision makers
- community formation
- social norms
- social factors
- network dynamics
- social roles
- power law distribution
- complex networks
- social activities
- search algorithm
- social groups
- decision rules
- micro level
- social media
- evolutionary algorithm
- network properties
- randomly generated
- objective function
- decision problems
- macro level
- random instances
- interaction patterns
- social relationships
- expected utility
- search strategies