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Exploring the drivers of brand fan page follower discontinuance intention: an adaptation of the Furneaux and Wade's framework.

Zhenya TangLeida Chen
Published in: Inf. Technol. People (2020)
Keyphrases
  • theoretical framework
  • web pages
  • website
  • main contribution
  • machine learning
  • databases
  • neural network
  • case study
  • probabilistic model
  • bayesian framework
  • framework enables