Marketing the Monster: Advertising Computer Technology.
William AsprayDonald de B. BeaverPublished in: IEEE Ann. Hist. Comput. (1986)
Keyphrases
- computer technology
- consumer behavior
- internet advertising
- mobile advertising
- internet marketing
- online advertising
- online marketing
- viral marketing
- advertising campaigns
- marketing campaigns
- computer systems
- attitudes toward
- hong kong
- marketing strategies
- website
- online shopping
- digital literacy
- data mining
- customer relationship management
- middle school
- computer assisted instruction
- search engine optimization
- preservice teachers
- computer skills
- distance learning
- data analysis