A Model of Customer Lifetime Value Consider with Word-of-mouth Marketing Value.
Yongmei LiuZhenjun ZhaoYanlong ZhangHongjian LuPublished in: ICEB (2004)
Keyphrases
- computational model
- experimental data
- theoretical framework
- objective function
- probabilistic model
- real time
- theoretical analysis
- mathematical model
- probability distribution
- long term
- similarity measure
- hierarchical structure
- sensitivity analysis
- simulation model
- formal model
- parameter values
- network model
- parameter estimation
- d objects
- high level
- decision trees
- social networks
- data mining
- data sets