Using trust for collaborative filtering in eCommerce.
San-Yih HwangLung-Shian ChenPublished in: ICEC (2009)
Keyphrases
- online shopping
- purchase intention
- collaborative filtering
- recommender systems
- matrix factorization
- user preferences
- recommendation systems
- user ratings
- neighbor selection
- recommendation quality
- data sparsity
- personalized recommendation
- collaborative filtering algorithms
- user interests
- transfer learning
- neural network
- trust propagation
- user profiles
- electronic commerce
- information overload
- user similarity
- rating prediction
- deal with information overload