Word-Of-Mouth, Trust, and Perceived Risk in Online Shopping: An Extension of the Technology Acceptance Model.
Farrah ZebaShirshendu GanguliPublished in: Int. J. Inf. Syst. Serv. Sect. (2016)
Keyphrases
- perceived risk
- online shopping
- perceived usefulness
- customer satisfaction
- user satisfaction
- internet banking
- factors affecting
- factors that affect
- service quality
- negative impact
- attitudes toward
- theory of planned behavior
- shopping behavior
- online banking
- user acceptance
- purchase intention
- structural equation modeling
- information quality
- personal information
- technology adoption
- university students
- technology acceptance
- technology acceptance model
- continuance intention
- information systems
- subjective norm
- online consumer
- online retailers
- end users