Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers' Brand Perceptions.
Patrick SpiethTobias RöthThomas ClaussChristian UrhahnCatherine P. KillenPublished in: IEEE Trans. Engineering Management (2023)
Keyphrases
- purchase intention
- online shopping
- product quality
- online stores
- virtual communities
- survey data
- process control
- decision making
- electronic word of mouth
- customer satisfaction
- shopping behavior
- computer self efficacy
- perceived usefulness
- product development
- job satisfaction
- portfolio management
- service quality
- social networks