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The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment.

Min ZhangChengshang RenG. Alan WangZhen He
Published in: Electron. Commer. Res. Appl. (2018)
Keyphrases
  • multi channel
  • electronic commerce
  • negative impact
  • multiple access
  • purchase behavior
  • communication channels
  • positive effects
  • noisy channel
  • data integration
  • wireless channels
  • individual level
  • negative effects