Does online media sequence matter in product marketing?
Xuebing DongHongbo LiPublished in: Electron. Commer. Res. Appl. (2018)
Keyphrases
- small and medium sized
- marketing campaigns
- online learning
- life cycle
- consumer behavior
- multimedia
- website
- long term
- potential customers
- data mining
- online marketing
- social networking services
- online stores
- online advertising
- social media
- cross media
- cross cultural
- customer support
- multimedia content
- multimedia data
- decision making
- real time
- advertising campaigns